Laura Preshong Jewelry Moves to a New Location in Boston: What You Need to Know

We are excited to announce that Laura Preshong Jewelry is moving to a brand-new location at 276 Shawmut Ave in Boston’s South End! After over 15 years at our previous South End address, this move marks an exciting new chapter for us and our valued customers. Nestled on a quiet, historic street next door to the Franklin Cafe and just down the road from the South End Buttery, our new space promises an enhanced shopping experience while maintaining the same charm and community connections we’ve loved for so long.

Why the Move?

The decision to relocate comes with many exciting benefits for our clients. Our new Laura Preshong showroom in Boston is significantly larger and designed with modern touches that reflect the quality and aesthetic of our jewelry. The extra space allows for improved accessibility, as well as more comfortable and private consultation areas for custom engagement rings and wedding bands. Whether you’re visiting us for the first time or are a long-time customer, you’ll enjoy a more personalized and spacious experience at one of the best jewelry stores in Boston.

What’s New at Our Shawmut Ave Location?

At our new location, we’ve made several updates to enhance your visit:

• More private consultations: Our new space features additional private consultation tables with specialized gemstone lighting, providing a perfect environment for selecting a unique diamond ring. We’re also offering more appointment availability for engagement ring and wedding band consultations. 
• Historic charm with modern touches: Located in a historic building, the space features natural wood floors, mid-century furniture, and warm earth tones that create a serene, welcoming atmosphere. Large windows fill the space with light, complementing the thoughtful design elements that blend timeless elegance with modern functionality.
• Expanded fine jewelry collection: We’ve increased our collection of sustainable jewelry, giving you more options to explore in-store. We also plan to offer some availability for walk-in fine jewelry shopping.

A New Chapter in a Historical Neighborhood

Though we’re moving, we’re staying rooted in the South End, a neighborhood we’ve called home since 2008. Our new Boston jewelry store offers a quiet, quaint setting just one block from the bustling Tremont Street, with easy access to local favorites like the SoWa Art Market. Over the past decade, we’ve enjoyed watching the neighborhood grow while continuing to provide ethical jewelry to Boston.

During the years, this location has been central to the growth and evolution of Laura Preshong, from introducing our signature ethical engagement ring designs to being honored with “Best of Boston” awards three times. We’ve also been fortunate to be part of the vibrant South End community, with our store located right along the Pride Parade route, where the rainbow and trans pride flags on the sidewalks have been a meaningful reminder of the inclusivity and support that define our neighborhood—a value that will always be ingrained in our brand.

Visit Us at Our New Location

Come explore Laura Preshong’s new location in Boston at 276 Shawmut Ave, Boston, MA 02118. Whether you’re shopping for an engagement ring, wedding band, or fine jewelry, we look forward to making your experience unforgettable in our updated showroom. Stay tuned for details on our grand opening and upcoming events by following us on social media and signing up for our newsletter.